631-979-1313 sales@auroragroup.net
Aurora Marketing Inc. covers the Metropolitan New York territory, which includes all of Long Island, New York City, Northern New Jersey, Westchester and Rockland Counties.
Metro NY and Northern NJ Office

Aurora Marketing Inc.
738 Smithtown Bypass
Smithtown, NY 11787
Phone: 631-979-1313

Our Team

Richard Vairo – rvairo@auroragroup.net

President and Account Management

Rick has over 25 years experience in the electronics industry.  Rick has come up through the ranks from sales engineer to owner and manager of Aurora, a multi-regional rep firm.

Rick graduated from Hofstra University with a MBA in Marketing and is a Certified Professional Manufacturers Representative (CPMR).


Bill Cavallo – bcavallo@auroragroup.net

Vice President Sales and NY/NJ Account Manager

Bill has 20 years of experience in field sales and has organically grown some of our major accounts to over $50 million in sales.  Zebra and Crestron are among those that have seen major growth set in motion by Bill.  He graduated from Springfield College with a B.S. degree and is a Certified Professional Manufacturers Representative (CPMR).


Larry Pimenta – lpimenta@auroragroup.net

Strategic Account Support & Technical Resource

Larry is a skilled business development professional with significant work history in engineering, Distributor and OEM Technical sales, and management.  Larry has over 25 years experience as a Manufacturers’ Representative working with Major OEM’s. Larry has a BSME from Pratt Institute.


Peter Servidio – pservidio@auroragroup.net

NY Account Manager/Distribution Manager

Peter has over 20 years experience in the electronics industry.  He began his career as an account manager at Future Electronics before transitioning to the manufacturers’ representative side of the business representing major active and passive component companies.  Peter graduated from State University of New York Old Westbury with a BS in Marketing.


William Cavallo – wcavallo@auroragroup.net

NY Account Manager

Bill joined the Aurora team in 2019. Bill has been selling electronic components since 1972. He worked at distributors including Cramer Electronics, Lionex, Anthem Electronics, Arrow and Bell Micro. Since 2004 he has been selling passive components for Peter Schmitt (Mfg Rep). Bill graduated from Adelphi University with a BBA degree.

Ed Fisher – efisher@auroragroup.net

NJ Account Manager

Ed has over 25 years of experience as an OEM Account Manager, Regional Sales Manager and Strategic Account Manager.  In addition to PA/NJ territory sales, Ed served as the Global Account Manager for Lucent, Avaya and Motorola. He is also well connected in the industry and respected at all levels in the distribution community. Ed received a BS in Computer Science with a minor in Electrical Engineering from Temple University.

Maryann Sitzer – msitzer@auroragroup.net

Inside Sales Manager

Maryann joined The Aurora Group in 2005 and is responsible for inside sales and customer service.  She has over 25 years of experience in the electronics industry and attended Adelphi University.

Denise Ryan – dryan@auroragroup.net

Inside Sales – Data Management

Denise has been with The Aurora Group since 1991.  She is responsible for inside sales in Metro NY and for all data management in all locations.

Barbra Nixon – bnixon@auroragroup.net

Director of Accounting & Human Resources

Barbra has over 20 years of experience in both public and private accounting.  She is a graduate of SUNY.